COVID-19 AS MEME GENERATOR: PANDEMIC NEWSPEAK INFLUENCING MEME CREATION

نویسندگان

چکیده

The article is focused on meme-generating trends related to the COVID-19 pandemic, continuing a string of papers published issue meme definition, classification and analysis. Based modern European, American Ukrainian research, this study aimed at describing, analyzing illustrating influence pandemic its ‘newspeak’ memes generated in 2020-2021 by general public. Memes are prominent part communication defined as main unit cultural transgression or succession. Despite definition being vague non-consistent various language studies, idea semantic ‘capacity’ remains same. redefines notion ‘meme generator’ suggested previous analyzes fundamental works scholars pertaining memes. author suggests timescale illustrates changing public morale attitude society unprecedented situation. Several examples have been given showcase their specifics. results shown that current has made profound impact generation during 2020-2021, well analyzed change opinion period through This offers multiple prospects, such further research events generation, cognitive studies notions having appeared with ‘new normal’ English daily basis, gives prospects for memes, history, variety function culture.

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ژورنال

عنوان ژورنال: Naukovij vìsnik ?ernìvec?kogo unìversitetu

سال: 2021

ISSN: ['2311-9276']

DOI: https://doi.org/10.31861/gph2021.831-832.288-297